Re-evaluate your advertising
How much are you spending on online and offline advertising? Is this the most effective way to do it? Take a look at return on investment and see what’s working for you. If your restaurant is in Nottingham, and you’re paying to advertise yourself to people in Sussex, it’s not going to be as effective as targeting locals. A good way to avoid this is making use of Facebook advertising, which allows you to target users based on region, ensuring you’re targeting the right people.
Let companies help you
If you’re short of staff, letting others help you is definitely the way forward. For member restaurants of Go dine, digital marketing is provided through advertisement of your offers across social media platforms, and you don’t have to pay a penny unless you get business from it. The website listing means you also don’t need to create your own website to be seen. Perfect if you’re starting out with a small budget.
Take on social media yourself
Alongside a helping hand from other businesses to get your name out there, keeping up with existing customers is also important in online and digital marketing. If you can post one tweet a day and upload a photo of your latest dish to Instagram, you’re reminding people how fantastic your food is for free. For those with a little more time, you can even edit your own images to share online using online apps such as PicMonkey, creating a professional effect and cutting costs on expensive designers and software. This might not always be as effective as hiring someone to interact full time, but it sure is a good place to start!
Make use of free apps
Applications such as Buffer and Hootsuite allow you to schedule posts to various platforms and easily manage your social presence. If you don’t want to hire a full time marketing manager yet want to remain organised and consistent, these can really help you. If you’re unsure of what’s working, using a free app to monitor analytics is also a great tool, as it can help you uncover the best times to schedule posts and generally be active. Something such as Google Analytics can help to ensure that when you do spend money, it’s spent wisely.
These four simple tips should help you on the road to cutting costs in digital marketing whilst maintaining a consistent brand image and ensuring customers are engaged. If you have any questions or extra comments, we’d love to hear them in the comments section below this post.