A great offline way of attracting attention is to create some buzz by organising events. Whether you choose a weekly themed night or once every few months go all out with live music and entertainment, this is a great way to attract new customers and get people talking about you. Through the use of social media, you can promote these events before and after, allowing those who wouldn’t typically visit your restaurant to know about the fantastic event. If you organise something fun, we definitely recommend creating an event on Facebook and posting a few photos afterwards to catch peoples eyes. If you’re a Go dine member restaurant, be sure to let us know about any upcoming events, as we’re happy to share the news online. Loch Fyne’s recent Taste of India night was a really successful example of this!
Have a Go dine listing
When using Go dine, customers can search by area, ensuring that you’re grabbing the attention of those local to you. With over 10,000 new users per week, this is certain to attract new visitors. Adding offers to your account is an excellent way to gain additional attention, since this makes you visible on even more areas of the site, ensuring that whatever people search they’ll find you. If you’re struggling to catch attention through your own website and don’t have time for social media, this is definitely a necessity. Check out local Go dine listings for your area here: Nottingham, Leeds, Derby, Sheffield, Northampton, Rutland, Lincoln, Leicestershire.
Make Use of social media
Using social media is a fantastic (and free!) way to increase brand awareness in your local area. Using localised hashtags can ensure those nearby view your tweets, so whenever you have a great offer or good-looking dish, it’s always a nice idea to include these. Engaging with local businesses is also a good way to get your name out there, so spend some time forming relationships and updating customers on what you’re up to. Before you know it, you’ll be gaining attention from all the right people.
Collaborate with bloggers
Inviting local bloggers to your restaurant is a great way to grab attention. A review meal on a local blog can really help to branch out into a huge online community and get your name out there when people search for places to eat in the future. In general, just interacting with blogging communities is a nice way to grab attention, even if you don’t actively invite them to visit you. When we see a positive review of one of our member restaurants, we’re happy to share it, giving an additional boost to these.
Hopefully these tips have given you an insight into the best ways to grab local attention. If you try any of these, let us know how you get on in the comments.