Users often associate blogs with fashion or lifestyle, and don’t consider it in their digital marketing plans. But, blogging is big business in the 21st century, and you can’t afford to miss out on the opportunity to present your restaurant online and maximize your revenue generated through digital platforms. Read on to find out key reasons why you need to start, maintain and put some love into consistent business blogs.
Why You Should Start Producing Business Blogs
- Connect with your customers and businesses. It’s obvious that you’d like both new and returning customers to peruse your blog, as it would keep you at the front of their mind and make them come back to eat. You should also consider connecting with similar restaurant blogs, both to share ideas and support each others’ efforts. The pizza place down the road shared a great insight about Italian history? Great! Learn from it, and link them to your post about pretty food presentation. There’s room for everyone to thrive, and it’s easier to support each other than compete!
- Drive traffic to your website. Business blogs don’t just help you in a linear way, i.e. customer sees your blog, books your restaurant. It also helps with SEO – Search Engine Optimization. This is a complicated way of saying that, the more you use keywords such as your restaurant name, where you’re located, and what cuisine you specialize in, the more likely people are to see your website in Google, Bing, Yahoo or mobile browsing.
- Establish yourself as an authority. You want to be the first place people go to if they want to know about your restaurant, instead of potentially negative reviews or generic Yellow Pages-style websites. In conjunction with your Go dine restaurant listing, which features a synopsis about your restaurant from us, blogging puts your best face forwards.
- Create content-driven social media. We’ve already talked you through social media in our blog, click here to view all topics, from twitter tips to creating a consistent brand image. The key to effective social media is to have something to talk about, so your blog can support your social presence, as well as social linking to the blog, you win all round!
- Personalise your company. It always helps drive positive brand awareness if readers can see the person behind the business. Whether it’s written from owners, chefs, waiting staff or behind the scenes busy bees – or even a combination of all of your team – it’ll make your company stand out and show how passionately you feel about your brand.
- Increase multi-platform reach. Customers can find you through all sorts of channels, so why not maximise the potential discoveries? Being present on blogging platforms makes just as much sense as being on Go dine – and thus potentially reaching hundreds of thousands of users – or promoting yourself through Facebook. Boost your potential reach by connecting with other local blogs (see first tip!)
- Generate publicity. If you’ve got a big event coming up, such as your restaurant’s birthday, a ladies’ night, or new menu launch, why not promote it through business blogs? You only get a certain amount of space on Facebook, Twitter and so linking to a more in-depth discussion of your event on your blog is a more space-effective way to promote than trying to squeeze it into 140 characters. Also, it’ll help our Go dine social media team find out more about your event and promote it for you! Just contact us on firstname.lastname@example.org if you need to push a certain night or event.
- Inspire your team. Being able to articulate why you love your restaurant, food, and company might seem easy, but being able to chat about it online really puts it into perspective and gets you motivated to bring about effective changes.
How To Get Started
It may seem daunting, but it’s important that you decide to start soon, or else it’ll never get done! Here’s a few steps you can take to make it easy to start and maintain your blog:
- Set it up. Create an account on an easy blogging site such as Blogger or WordPress and have a word with your website developer to make it link to a section on your website.
- Create a timetable. Whether it’s one a week or one a day, you need to stick to your word and keep putting out content, so have a specific day of the week you upload new posts. You can schedule them through the platforms, so feel free to write them in advance, and don’t forget to promote them on your social media channels!
- Brainstorm ideas. In your next team meeting, or even on your own, create a document with some ideas on to get you started, which you can refer back to if you get stuck. To help you get started, write an ‘about us’ blog posts, share a cooking tip, or write about places near your restaurant for visitors. Make sure your posts are useful and fun to draw readers in, but keep them focused on your business and goals, whether that’s to bring in customers or drive brand awareness.
What do you think makes a good blog topic? Let us, and everyone else reading, know and help spread some creative power!
Thanks for reading! If you need more information, just get in touch with us via our email, or through our social channels.